diff --git a/CHANGES b/CHANGES
index bc3d7d396..b702583d0 100644
--- a/CHANGES
+++ b/CHANGES
@@ -13,6 +13,9 @@ This release contains contributions from (alphabetically by first name):
    means that modules now have easier access to timezone information.
    Translations for timezones have also been enabled, so it is **possible**
    at least to translate the displayed zones in the *locale* module.
+ - Branding can now specify whether to (try to) display the Calamares window
+   in the middle of the desktop or not. The *windowPlacement* key in
+   `branding.desc` specifies *center* or *free* placement.
 
 ## Modules ##
  - The *license* module has seen a significant change to its looks.
diff --git a/src/branding/default/branding.desc b/src/branding/default/branding.desc
index 5d9b29c69..f70715aea 100644
--- a/src/branding/default/branding.desc
+++ b/src/branding/default/branding.desc
@@ -35,6 +35,12 @@ windowExpanding:    normal
 # in CalamaresUtilsGui, 800x520.
 windowSize: 800px,520px
 
+# Placement of Calamares window. Either "center" or "free".
+# Whether "center" actually works does depend on the window
+# manager in use (and only makes sense if you're not using
+# *windowExpanding* set to "fullscreen").
+windowPlacement: center
+
 # These are strings shown to the user in the user interface.
 # There is no provision for translating them -- since they
 # are names, the string is included as-is.
diff --git a/src/calamares/CalamaresApplication.cpp b/src/calamares/CalamaresApplication.cpp
index 527f92c85..8e30dfa83 100644
--- a/src/calamares/CalamaresApplication.cpp
+++ b/src/calamares/CalamaresApplication.cpp
@@ -39,6 +39,7 @@
 #include <QDesktopWidget>
 #include <QDir>
 #include <QFileInfo>
+#include <QScreen>
 #include <QTimer>
 
 
@@ -357,6 +358,20 @@ CalamaresApplication::initView()
 
     QTimer::singleShot( 0, m_moduleManager, &Calamares::ModuleManager::loadModules );
 
+    if ( Calamares::Branding::instance() && Calamares::Branding::instance()->windowPlacementCentered() )
+    {
+        QList< QScreen* > screens = qApp->screens();
+        QPoint windowCenter = m_mainwindow->rect().center();
+        for ( const auto* screen : screens )
+        {
+            QPoint screenCenter = screen->availableGeometry().center();
+            if ( ( screenCenter.x() >= windowCenter.x() ) && ( screenCenter.y() >= windowCenter.y() ) )
+            {
+                m_mainwindow->move( screenCenter - windowCenter );
+                break;
+            }
+        }
+    }
     cDebug() << "STARTUP: CalamaresWindow created; loadModules started";
 }
 
diff --git a/src/libcalamaresui/Branding.cpp b/src/libcalamaresui/Branding.cpp
index edbced5fa..a5b6e5dce 100644
--- a/src/libcalamaresui/Branding.cpp
+++ b/src/libcalamaresui/Branding.cpp
@@ -410,6 +410,9 @@ Branding::initSimpleSettings( const YAML::Node& doc )
         { QStringLiteral( "fullscreen" ), WindowExpansion::Fullscreen },
         { QStringLiteral( "noexpand" ), WindowExpansion::Fixed }
     };
+    static const NamedEnumTable< WindowPlacement > placementNames {
+        { QStringLiteral( "free" ), WindowPlacement::Free }, { QStringLiteral( "center" ), WindowPlacement::Center }
+    };
     bool ok = false;
 
     m_welcomeStyleCalamares = doc[ "welcomeStyleCalamares" ].as< bool >( false );
@@ -420,6 +423,12 @@ Branding::initSimpleSettings( const YAML::Node& doc )
         cWarning() << "Branding module-setting *windowExpanding* interpreted as"
                    << expansionNames.find( m_windowExpansion, ok );
     }
+    m_windowPlacement = placementNames.find( getString( doc, "windowPlacement" ), ok );
+    if ( !ok )
+    {
+        cWarning() << "Branding module-setting *windowPlacement* interpreted as"
+                   << placementNames.find( m_windowPlacement, ok );
+    }
 
     QString windowSize = getString( doc, "windowSize" );
     if ( !windowSize.isEmpty() )
diff --git a/src/libcalamaresui/Branding.h b/src/libcalamaresui/Branding.h
index 3723fd07f..30e8be846 100644
--- a/src/libcalamaresui/Branding.h
+++ b/src/libcalamaresui/Branding.h
@@ -108,6 +108,13 @@ public:
         {
         }
     };
+    /** @brief Placement of main window.
+     */
+    enum class WindowPlacement
+    {
+        Center,
+        Free
+    };
 
     static Branding* instance();
 
@@ -162,6 +169,7 @@ public:
     {
         return QPair< WindowDimension, WindowDimension >( m_windowWidth, m_windowHeight );
     }
+    bool windowPlacementCentered() const { return m_windowPlacement == WindowPlacement::Center; }
 
     /**
      * Creates a map called "branding" in the global storage, and inserts an
@@ -193,9 +201,10 @@ private:
 
     bool m_welcomeStyleCalamares;
     bool m_welcomeExpandingLogo;
-    WindowExpansion m_windowExpansion;
 
+    WindowExpansion m_windowExpansion;
     WindowDimension m_windowHeight, m_windowWidth;
+    WindowPlacement m_windowPlacement;
 };
 
 template < typename U >