diff --git a/CMakeModules/CalamaresAddBrandingSubdirectory.cmake b/CMakeModules/CalamaresAddBrandingSubdirectory.cmake
index 9283b48a7..70fcd9279 100644
--- a/CMakeModules/CalamaresAddBrandingSubdirectory.cmake
+++ b/CMakeModules/CalamaresAddBrandingSubdirectory.cmake
@@ -70,7 +70,11 @@ function( calamares_add_branding NAME )
         foreach( BRANDING_COMPONENT_FILE ${BRANDING_COMPONENT_FILES} )
             set( _subpath ${_brand_dir}/${BRANDING_COMPONENT_FILE} )
             if( NOT IS_DIRECTORY ${CMAKE_CURRENT_SOURCE_DIR}/${_subpath} )
-                configure_file( ${_subpath} ${_subpath} COPYONLY )
+                set( _src ${CMAKE_CURRENT_SOURCE_DIR}/${_subpath} )
+                set( _dst ${CMAKE_CURRENT_BINARY_DIR}/${_subpath} )
+                if( ${_src} IS_NEWER_THAN ${_dst} )
+                    configure_file( ${_src} ${_dst} COPYONLY )
+                endif()
 
                 install( FILES ${CMAKE_CURRENT_BINARY_DIR}/${_subpath}
                             DESTINATION ${BRANDING_COMPONENT_DESTINATION}/${_subdir}/ )